style your day

RED

Hair Tools Collection

2021 - present / Launched

Industrial Design
Product Development
Design For Manufacturing
Establishing Brand Identity
Establishing Design Guideline
CMF

RED Hair Tools is a collection designed to support easy, everyday hairstyling across a range of hair types, developed through a corporate collaboration as part of my professional work experience. The project focuses on improving usability, comfort, and approachability while maintaining reliable performance for daily at-home use. Establishing a cohesive and scalable design identity was central to the work, ensuring visual and functional consistency across a growing lineup of products and future extensions.

The comb and brush designs served as the starting point for establishing this design identity. Working as a cross-functional team, we developed a series of innovative combs and brushes with a focus on enhancing the user experience. Early explorations of form and interaction through iterative studies helped define a cohesive design language that unified the collection. Product design guidelines were subsequently created to ensure consistency across both current and future products.

allenishdesign@gmail.com

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