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be a hero of your odyssey

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Odyssey

Spaceline Branding Project

2019
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Illustrator
InDesign
Industrial Design
Establishing Brand Identity

CMF

Odyssey is a speculative brand that explores the future of spaceports and the lifestyles that emerge within them through a design-led lens. Beginning with the Spaceline project, the brand establishes a foundational framework for a broader cosmo-lifestyle, examining how products, services, and identities may evolve in response to space travel and extended habitation beyond Earth. Looking forward, the project imagines how people might live, move, and present themselves within space-travel environments, developing a brand system that spans both fashion and industrial design, including standardized outfits for spaceport crew members. Through structured design systems and visual language, Odyssey explores standardized outfits and functional products shaped by the unique conditions and culture of future spaceport life.

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allenishdesign@gmail.com

© Allen Do Yoon Kwon - All Rights Reserved

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